Part of my role as Graphic designer at Tecmark was to continuously develop their brand, and eventually rebrand them as they moved away from Digital marketing into content marketing.
I started by looking at Tecmark’s current brand and talking to the managing directors about they did and didn’t like.
I then implemented the changes by creating flexible iconography which utilizes a line icon design meaning the icons are fun and relativity easy to create, adding a navy blue to the colour and changing the fonts from Helvetica to web friendly Monseratt as Header copy and Source Sans for Body copy.
I changed the original Tecmark font of Helvetica to web friendly Montserrat and Source Sans to help differentiate between heading and body fonts.
All this helped build and develop Tecmark’s new identity and has since been rolled out across their print and digital design.
Illustration | Graphic Design | Branding & Identity | Web Design | Ui | Print Design